Riley Inniss
UI Developer / Front-End Developer

Profile

UI-focused Front-End Developer with 5+ years of experience translating Figma and design systems into pixel-perfect, high-performance websites. Specialized in responsive UI implementation, performance optimization, and UX-focused front-end architecture. Experienced working in agency environments shipping scalable, maintainable, production-quality interfaces.

Core Skills

  • Front-End: HTML5 · CSS3 / SCSS · JavaScript (DOM, UI interactions)
  • UI Engineering: Figma-to-code · Component-based UI · Reusable blocks · Pixel-perfect layouts
  • Performance: Core Web Vitals · Image optimization · Layout stability · Render path optimization
  • Accessibility: WCAG · Semantic HTML · Cross-browser & cross-device compatibility
  • WordPress: Custom themes · Custom templates · PHP · ACF · Multi-site systems
  • Tooling: Git · GitHub · Figma · Adobe XD · Photoshop · Illustrator
  • Design-to-code execution
  • Responsive UI systems
  • Clean, maintainable UI code
  • UI/UX sensibility
  • Performance-first builds

UX & Research Foundations

  • Graduate-level training in human behaviour, research methods, statistics, and ethics through master’s-level coursework in clinical psychology.
  • Strong foundation in user-centered thinking, evidence-based decision making, and qualitative & quantitative analysis.
  • Applies research-informed thinking to UX design, accessibility, information architecture, and conversion-focused interfaces.
  • Brings a behaviour-first perspective to UI implementation, usability, and product experience design.

Professional Experience

The Dental SEO Company (NK Media Inc.) — WordPress Developer & Designer / Client Onboarding Manager

Remote (BC, Canada) · May 2025 – Present
  • Design and develop custom, SEO-optimized WordPress websites for dental and healthcare clients.
  • Lead UI implementation with strong focus on layout precision, responsiveness, and cross-browser consistency.
  • Improve Core Web Vitals by optimizing image loading, layout stability, and render paths.
  • Build clean, maintainable front-end templates used across multi-site systems.
  • Develop internal tools to improve workflow efficiency and collaboration.

POD Marketing Inc. — Contract Web Developer

Remote (Calgary, AB) · Feb 2022 – May 2025
  • Specialized in WordPress development with focus on speed, SEO, and UI quality.
  • Styled interfaces with SCSS/CSS for precise visual and UX outcomes.
  • Enhanced site performance and Core Web Vitals across dozens of sites.
  • Developed semantic HTML and custom templates using mobile-first principles.
  • Collaborated on 80+ website launches in a high-output agency environment.

Ember Marketing Co. — Lead Web Developer

Remote (Victoria, BC) · May 2023 – Jun 2024
  • Led UI and front-end development across WordPress and Shopify.
  • Built custom templates and reusable content blocks using PHP and Shopify Liquid.
  • Translated Figma designs into pixel-perfect, responsive interfaces.
  • Resolved theme, layout, and integration conflicts while maintaining clean code.
  • Optimized performance, layout stability, and loading behavior.

Role concluded due to company closure after the owner returned to school.

Education

  • Full-Stack Web Development Certificate — Selkirk College (2022)
  • Digital Arts Diploma — Selkirk College (2021)
  • Bachelor of Health Science — Thompson Rivers University (2018)

Certifications & Training

  • Google UX Design Professional Certificate — 2025
  • The Ultimate SEO Training 2024 + SEO for WordPress Websites — Udemy (2024)

In Progress

  • UX/UI Design Certificate — UI Design Institute
    Program start: February 2026 (3-month completion)
    Focus on UI systems, UX foundations, visual design, and product workflows.

Volunteer Experience

Kids Help Phone — Crisis Responder

Remote · Jan 2024 – Jan 2025

Provided empathetic, real-time support through Canada’s 24/7 crisis text line.
Trained in crisis intervention, active listening, and mental health support.


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